I'm a Storyteller

Entrepreneurship and Education

SBA Community Advantage Loans: What You Need To Know

The Community Advantage (CA) loan program is a pilot initiative established by the Small Business Administration (SBA). Its purpose is to meet the needs of businesses in underserved communities that might not qualify for a traditional loan. Unlike traditional SBA 7(a) loans, the CA loans program partners with mission-focused lenders that provide credit, technical, and management assistance to entrepreneurs. Learn if you may qualify for the CA loan, the process for applying, and how the funds ca

How To Start a Sole Proprietorship

Freelancers. Independent contractors. Solopreneurs. Self-employed workers. What do they all have in common? They are all sole proprietors—business owners who operate an unincorporated company. According to the IRS, more than 27 million businesses paid taxes as sole proprietors by filing Schedule C of Form 1040 for 2018. Just how do entrepreneurs become sole proprietors? And what are the advantages and disadvantages of choosing this legal structure over a limited liability corporation (LLC) or a

How 10 Latinx Business Owners Persevered and Overcame Challenges

Latinx entrepreneurs are making incredible contributions to the world of small business. According to a recent study conducted by The Stanford Latino Entrepreneurship Initiative (SLEI), Latinx entrepreneurship has grown 34% in just the last ten years. Yet, that doesn’t mean that success comes easily. These ambitious Latinx entrepreneurs don’t just have to overcome self-doubt or know how to pivot quickly during moments of a business slowdown. They also face significantly less access to funding a

Yvonne Kopacz, LOMAR FARMS

Seven years ago Yvonna Kopacz - Wright packed up her family and said good-bye to urban living. Yvonna, her husband, Brett, and two daughters, Lola and Marley moved 19 miles north of New York City to the Hamlet of Palisades. The family settled on a six-acre farm that they affectionately named LoMar Farms. The space reminded Yvonna of growing up in rural California--a space filled with agriculture and land. Wanting the same access to nature and space for her daughters was what originally drew her

How to Rebrand Your Business

A business’s brand is often associated mainly with its colors, logo, and design aesthetic. However, its brand identity means so much more. It is the language a business consistently uses to deliver messages and build relationships with its target audience. It is also integral to a company’s culture as it helps shape and define the internal relationships between all employees. A study conducted by Accenture on brand affinity found that 66% of surveyed consumers are attracted to a brand that has

When Is the Right Time To Start a Small Business?

Starting a business is never easy. You’ll need to decide on your service or product offering, what your target audience will be—and when it’s a good time to launch. According to a study from Vistaprint, 62% of people in the U.S. want to become business owners. But how many actually know what it takes to start, run, and grow a business? And is it the right time in their life to begin one? “Not all ideas are unique, and they are not given to just one person,” said Toni Coleman Brown, founder of

10 Asian Entrepreneurs Celebrating Culture and Community

Throughout US history, Asian Americans have made massive contributions to society and advancements in virtually all industries. However, like other BIPOC, Asian entrepreneurs have also faced an enormous amount of racism and discrimination. In recent months, acts of violence against Asian Americans have highlighted the disturbing nature of social injustice. Beyond the violence, appropriation of Asian culture by businesses – from Mahjong to yoga – is commonplace. While many aspects of Asian cultu

Two Generations: One Love for Art

Both Bain and Minor are Harlem transplants who are navigating the world of art--from a business and artistic perspective--with experiences that are influencing their creative process. A former technology salesman from California, Bain, moved to New York City eight years ago to manage his business as an artist. Bain’s artwork is inspired by African masks that he believes always demand a response from the viewer. “I’m in love with what I do,” Bain says. “I was born with a gift to create and I mu

10 Black Entrepreneurs and Side Hustlers You Should Know About

Check out the work of these independent professionals and get inspired Throughout US history, African-Americans have used entrepreneurship as an outlet for creativity and as a way to uplift the community. From Booker T. Washington establishing the National Negro Business League during the Jim Crow Era to Earl G. Graves launching Black Enterprise magazine in 1970, entrepreneurship has played a crucial role in African-American culture. A recent study conducted by Guidant Financial and the Lendin

Let's get social